You Will Receive Strategies, Successes & Failures from tens of
Search, Social Media & Web Case Studies including Pepsi, NASA, Siemens,
American Express, Old Spice, BlendTec, Air Asia and many others!

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Next Boot Camp - Thu & Fri, June 23rd & 24th 2011 ( Full Schedule Below)

Register by June 17th (our 2nd Birthday) and Pay just S$595 (a 51% discount)!

Dear Marketer,

If you’re like most other marketers, you’re incredibly busy & overworked with new challenges up this year. And your company has probably piled on the task of planning a 2011-12 web marketing strategy on you too. Tight deadlines, Multiple conflicting priorities, Demanding existing customers. And add to that, marketing technologies that feverishly, relentlessly races forward. You're probably spreading yourself thin between blogging, twitter, facebook, seo and a million other things.

Five hours of sleep last night, more overtime trying to get more online business in this strange climate of social media excitement and confusion. (As I write this, it’s 12:11 A.M. the crickets are more awake than I am, and this letter I’m writing to you right now is one of my late projects …)

Certainly you’ve got no time to take two days out of a stressed out schedule to go to some seminar.

(Unless, of course, those two days of learning saves you weeks of heartache, unproductive facebook techniques and major results uncertainty).

As a matter of fact, wouldn’t it be well worth it, if it could save you just two days a month of lead generation and marketing each month? Or add an extra $500 of online business each month?

Facebook’s sudden popularity and it’s many marketing tools are technologies that are relentlessly racing into your world. I’m very proud to tell you about a unique opportunity to learn and master it from someone who has uncovered every major hurdle, who knows all the shortcuts and back roads. Our Boot Camp will leverage your time and energy like never before, because there’s nothing that will save you time and frustration like a thorough preparation.

After this Boot Camp, you’ll be able to use every tool in the search & social media arsenal effortlessly – to generate new fans, send traffic your way, track competitors, generate leads and convert them to customers. But you’ll also know where the opportunities lie. You’ll be the one who leads your organization/industry in the next wave of technology.

We'll only spend your precious time working on the tools which will bring in new results for your organizations. From Facebook Ads (basic & advanced) for generating traffic, to Facebook Analytics & Online Reputation Management for understanding your customers to Twitter & Youtube for getting viral traffic - we'll cover the most essential tools - and master them over the course of the seminar.

The potential benefits are enormous here – cost savings, huge reach, revenue generation ability, greater insight and competitiveness.But you simply cannot afford to learn from your own mistakes. You don’t want to learn from your experience. You want to learn from the mistakes, successes and lessons learnt by other professionals. We’ll hold nothing back, giving you maximum information, packed into a session you won’t want to miss.

Who Should Attend These Intense,
Business Transformational Workshops ?

Marketing Professionals:

If you hold a web or offline marketing role at a company or as a freelancer. It’s time to jump on the Social Media bandwagon. By picking up these skills, you can easily help your clients/company add six figures to the bottom line in 2011.

Web or IT Professionals:

If you're responsible for the web development, webmaster or IT policies role at a company, when the social media buzz reaches a crescendo, your management will look to you for guidance. And you need to be armed with the knowledge from this bootcamp to answer their questions right there, wil the best solution.

Management or Decision Makers:

Social Media affects every part of your business - sales, branding, customer support, repeat business, IT, Corporate Communications among many others. You need to understand the social media impact and landscape just as this workshop lays it out.

Sales Professionals

Although social media rarely has an impact on immediate sales, it does have a big impact on what customers want to discuss during the sales process. By using social media to know which aspects of your products/services customers are talking about, you'll find much insight to adapt your sales process to that conversation.

Costing, Procurement or Vendor Managers

Project management and cost budgeting for social media is a black hole - nobody knows how much effort, money and resources should go into this medium. Talk to our consultants and they can guide you in allocating the right budget for a social media pilot project you can measure.

Want to know what attendees to previous Marketing BootCamps said about it ?

This isn't the first Boot Camp. The first one was in February 2009 - and we've run over 20 more bootcamps since covering search & social media marketing ... because last year's recession demanded that we all speed up our marketing. More and more businesses need the online marketing education because of the social media buzz (and bad information out there)- and we're delivering right now.

You probably want to see some real faces who attended our events, so here're some video comments from past participants.

Here's What We Have Planned -
Pay Close Attention, You Won't
Want To Miss This!

Day 1 / 9:30am to 12:30pm / Deep Into The Social Landscape

- What are the different social media mediums available to you
- What's different about communicating on Facebook & Twitter
- What part does Mobile marketing play in all of this?
- A checklist of things to do in your "social media setup"

1. Communication in the Web 2.0 World
   - The rapid rise of social media has permanently changed the way businesses think of branding, sales, customer support & public relations. In the first session, we’ll examine why you need to invest into social media.
   
   
2. The Social Media Landscape
   - There are hundreds of social media websites that vary in traffic and relevance – knowing the strengths, weaknesses and highlights of the major social media sites is critical for decision makers.
3. Facebook Communication Essentials
   - Facebook has become wildly popular over the past few years for corporate communication. But many companies don’t realize that this requires a totally new way of talking to your target audience. We’ll talk about how you must communicate on so that people will trust and listen to you.
4. Mobile Social Media
   - Social media has evolved significantly in the area of Geolocation. Geolocation social media applications such as Foursquare and Facebook Places are becoming increasingly popular on mobile devices such as Blackberry, Apple IPhone and Andriod Phones. This workshop will help you understand the hype behind Mobile Social Media and you will also discover the relevance and opportunities Mobile Social Media presents to your organization.
   

Day 1 / 1:30pm to 5:30pm / Campaigns that generate buzz

- Campaigns that work, and those that don't
- Beyond Facebook - Marketing on Twitter, Youtube
- Measuring Success, what ROI means it worked
- Working the social media magic in your organization

1. Twitter & YouTube Marketing
   - Having multi-channel social marketing is critical as people live across different social networks. Twitter & Youtube are the two largest networks apart from Facebook, and we’ll talk about how to market there.
   
   
2. Facebook Advertising
   - As the world’s most popular website, Facebook is also the biggest inventory of ads available on one website. In this session, we’ll introduce Facebook’s Ad platforms, formats available & budgeting.
   
   
3. Social Media Budgeting & ROI Measurement
   - Metrics like traffic & impressions may seem like the easiest way for the management team to measure social media performance. But the social media landscape comes with a brand new way of measuring performance & allocating resources – we’ll discuss what’s different.
   
   
4. Social Media for your Organization
   - It is important to understand the potential of Social media and the potential it represents to your organization. We will share ideas and tools to help you apply social media for areas of PR and communications, Marketing, Branding and Human Resource.
   
   
   

Day 2 / 9:30am to 12:30pm / The World of Search Engines

- Exactly how prevalent is Google and why is it important for you?
- What's the formula for Google rankings, and how you can rank
- What keywords should you optimize for, and why
- Who is your competition online (hint - you're competing with different companies and businesses than offline)

1. SEO Introduction & Keyword Research
   - We’ll go through the major tools available for research –  AdWords Keyword Tool, Alerts, Insights for Search, Ad Planner & Trends. We’ll also discuss the key differences between SEO (natural) and SEM (paid)..
   
   
2. White Hat, Effective Principles of SEO
   - We will discuss the principles of White Hat, Ethical Search Engine Optimization. We’ll also discuss the major myths about ranking well and debunk them.
3. On Page Keyword Optimization
   - Creating SEO-friendly content and tweaking existing content to be relevant to the search engines is critical to ranking well. Here, we’ll discuss meta information, TITLE, Head, and Body content principles.
4. Internal Site Structure
   - The most ignored aspect of SEO by new optimizers is internal site structure. Fortunately, this is also the easiest way to push up a page in the rankings and solve common technical bottlenecks and problems. In this section, we’ll find a way to adapt sitemaps to SEO.
   

Day 2 / 1:30pm to 5:30pm / Creating an Effective Website

- How the site's content & structure affects your SEO efforts
- Generating incoming links from high quality sources
- Tapping on other aspects of search like images, news & maps
- Principles for effective site design & hands-on design session

1. Measurement with Google Analytics
   - In Google Analytics, we’re given a free tool that can provide enormous insight into user behavior. We’ll discuss the technical implementation of Google Analytics on a site and the KPI metrics the management needs to deduce an ROI.
   
   
2. External Links & Authority
   - All things being equal, a site that has more incoming links will always rank higher.. Here, we’ll discuss how to create mechanisms for long term, consistent incoming links.
   
   
3. SEO in 2011 and beyond
   - With the rapid growth of deep search and social media (facebook, twitter, youtube, scribd etc), the ranking algorithms have changed. We’ll look at long term SEO strategies in this session.
   
   
4. Conversion Optimization & Website Design
   - Getting high ranks and search traffic is only one half of the puzzle, the other half is converting those visitors into paying customers. In this session, we’ll talk about usability principles, site testing and using better design to improve conversions.
   
   

Must I really embrace the latest sales & marketing technologies to stay competitive ?

Maybe you’re thinking, “We don’t have to be state-of-the-art social-media-savvy to stay competitive. We just need to be steady and dependable like we always have been.”

Well, that’s what a lot of bookstores thought – just before Amazon.com came along and ran them out of business. Apple ran CD players out of business. And the best in your industry leapt ahead of all the other smaller players.

Having Web Marketing expertise may mean the difference between 2011 being a year of growth for you and your company, or a year of struggle, chasing competitors who have gone ahead of you.

It doesn't matter what business you're in - maybe you're a Enterprise company with a complex marketing mix, or an independent professional looking for new clients, or a blogger looking for a way to get more traffic and sell higher value stuff to them, or brick-and-mortor company looking to keep up with your tech-savvy competition - In 2011, every single business will need to play nice with Social Media Best Practices, or prepare to lose their business to newer competitors.

If you can't afford to come to the Boot Camp, I'll understand (although we've also created some fantastic 12 month payment plans that'll ensure that EVERYONE can afford to come to the event). Plus, if you're registering early - you get a 51% discount - making this the absolutely least expensive workshop on the topic.

If you think the Boot Camp doesn't offer enough value for your 1 day, I'll understand too (although it's backed by a 12-month guarantee - apply the little changes you'll learn at the Boot Camp, and you WILL generate an extra 500 fans in the next 12 months - or your money back).

But if you can afford the Boot Camp, and you trust me to provide immense value packed into two days ... but you still don't come, because you think your business is technology-proof, or can't be helped by social media marketing - then you should watch the next 12 months - as your competitors and industry take a giant leap forward - and you're left wondering what you could've done to stop the downfall of your own.

I know - I'm painting an alarmist picture. But a down-market is not the time to be comfortable - it's the time to pull up your boots, learn from the best and use the low period to get ahead of your competitors for good.

And to help you do that, those who come to the Boot Camp will rewarded by the most paradigm-shifting days of their year:

What You Will Avoid -
Mistakes That Would Cost You Money

Despite the Search & Social Media success stories, the fact is that the vast majority of people have difficulty setting up campaigns and end up losing needless timeon this. Here are some of the problems the boot camp will address:

• Some businesses should just never start using Facebook – we’ll tell you who and why
  
• Frustration may just be the biggest side effect of working with Facebook’s finicky policies. Here’s how to diagnose and avoid the most common problems.
  
• Splitting up a large project between many team members can lead to finger pointing and lack of results. We’ll talk about the best way to sub-task social media responsibilities.
  
• Working alone on these projects can be even more frustrating – we’ll discuss ways to boost efficiency and keep your sanity, all the while adding fans to your bottom line
  
• Many businesses set up a basic presence, but aren’t able to understand how to use them to affect their business. In the second half, we’ll find out how to avoid that honey trap.
  

If you run a enterprise business - every single day of extra productivity managing social media can mean thousands of dollars in money saved - and that makes this seminar a no-brainer.

If you run a medium sized company - understanding what the market thinks of you, and seeing savvy in the eyes of the customers can be reason enough for this small investment.

Even if you run a small business - take a second and put a price on the time you will spend over the next 3-6 months. Think about all the times you'll spending learning and failing in these mediums.

Space is Limited!

If it were just up to me, I’d cram 150 people in a lecture hall so they could all take this class. But my operations manager decided the maximum number of participants would be 16 on any day of the Boot Camp.

We want every participant to have ready access to the trainers and leave the room with a clear idea of how to implement this quickly. Plus, we also want to make sure that this event is a place where you can have access to other bright minds - and the only way to do that was to keep the class size managable.

So, even though we’ll have to turn some people away, those who enroll early will get a real treat.

Whatever you decide to do, I hope you've found this letter useful and informative. If this is the right place for you to be, you'll find a way.

To those who will be joining us, welcome. You can count on us to do everything to make sure you enjoy the same success, our past clients have reported - and hopefully this is just the stepping stone on your way to the online business of your dreams.

Just remember - we can only take 16 members for this seminar. If this is something you're interested in, register or enquire for details right now.

Best wishes,

Rachit Dayal
(Lead Consultant & Master Trainer at HappyMarketer.com)

P.S. Many people have asked if the Boot Camp is appropriate for new marketers, beginners or people without experience in online marketing.

Originally, the Boot Camp was designed for executives, managers and business owners only. That's because getting these key decision makers into one room generates a different kind of buzz and a higher level of discussion.

But with the need for right information on social media marketing on an all time high, we've realized that every business NEEDS online marketing - and have optimized the course structure accordingly. So, the doors are opened to everyone and the content will be tweaked to the expertise level of the group..

That being said, if you are just starting with search or social media marketing, we will schedule a free phone consultation with one of the trainers, before the seminar to make sure that you get to discuss your ideas & visions early. That way, when you come to the seminar, you're ready to take full advantage of all the knowledge the faculty shares. Details are provided upon registration.